As you know, the life of today’s woman is one of needing to be a million places in a single day and not sitting down until after 9pm most days. We need clothes that move with us, are flattering and don’t break the bank. We believe all women deserve to have cute, casual, comfortable clothes. We believe when your clothes feel good on the outside, it makes you feel even better on the inside. And sister, even on the days when you don’t really believe it, YOU’RE GORGEOUS!!! We are here to help you feel it!

While our clothes look amazing on women of all ages, we cater to busy moms over 35. Our style focuses on function and comfort. We look for pieces you easily go from day to night. We focus on clothing made with soft, stretchy fabrics. We love things that hang beautifully and cling in just the right places (none of those OTHER places). This is why we carry sizes S-3X, and you will always see real women modeling real sizes. We are all about keeping it real.

Oh and hey...We are more than just a cute (and comfy) clothing store. We are here building a community. A community of women entering (or hopefully already in) a place of self-love and acceptance, having SO much fun, and living your best life. Thank you for being part of our community! So go ahead and eat the chicken wings. Buy the cute outfit. Life is short. You deserve it! ❤️