Beyond The Rainbow is an extraordinary children's specialty shop. Let us inspire you with our selection of children's clothing, shoes, accessories, and collectibles. In addition to our great selection of children's apparel, we have some of the most recognized and award-winning educational and development toys. Established in 1985, Beyond The Rainbow is a family owned business that has grown to be one of the South's largest children's specialty boutiques. Our goal is to provide one-stop shopping for all of your child's needs. Providing the best in customer service and satisfaction is our utmost priority. If we don't have what a customer is looking for, we will do our best to get for it for them. We pride ourselves in establishing and maintaining personal relationships with our customers. Whether your taste is classic or couture, traditional or trendy, we are sure to have exactly what you are looking for. After all...your child deserves the very best!