Lucky Beach Boutique is located in the heart of Pacific City, Oregon. This last month I have been asked who my target market is. It’s been hard for me to put a number on who my target market is because she doesn’t wear a number. She is young at heart. She is fun and playful. She likes to be comfortable and pretty at the same time. She has adventure in her heart and age does not define her. As I grow older in age I am in a space where I don’t want to dress old but I don’t want to dress like I am trying to be young. I want Lucky Beach Boutique to represent the free spirited woman. It’s a space where you can come with your girlfriends and have fun trying on the clothes. It’s been a month since I have opened and I have seen women of every age come into the shop. They all have one thing in common they are all young at heart and love to look pretty. I have enjoyed watching them come out of the dressing room feeling beautiful in their finds. I understand that I can’t cater to everyone and that is not my goal. My target audience is young at heart who loves a good find and a great story.
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