Southern hospitality at its finest. Growing up in the south you are born to love who you are and where you come from. We love giving women confidence & self worth. We have something for everyone. Whether you are a down home country girl & like a little modern flare or you like to keep it classic we have you covered. Where dirt roads and diamonds meet. Most of everything I love is at the end of a dirt road. Josh Abbott band couldn't have said it any better. You won't catch me on a dirt road without some super funky jewelry making some kind of fashion statement in the middle of nowhere. It's me it's who I am and how I feel most confident. roJo Boutique.... Wow what a name right?? How the hell did we come up with that??? I don't know about you but some of the best things in life come from the kitchen table. It was Christmas Eve we were sitting around the kitchen table and had the idea we were going to start a boutique. A name that was the most important... had to stand out had to have meaning.....Our Oma had a passion for fashion & accessories. Her favorite color was red, also known as rojo in Spanish In our logo you will notice a capital "J" for her middle name Jean. A strong family has well worn seats at the kitchen table, making plans to chase the America Dream.