What is Pink Friday?

Pink Friday is a nationwide event celebrating and supporting small and local businesses. It’s held annually on the Friday before Black Friday, encouraging shoppers to discover and shop from small retailers first during the holiday season.

Pink Friday emphasizes the value of community and encourages shoppers to invest in the vibrancy and diversity of their local economies before shopping with big box retailers.

Happy shoppers at a local boutique
Happy shoppers holding event signs
Interior shot of trendy boutique
How to Participate
Magnifying glass

Find a Boutique:

Use our map and directory below to locate participating stores in your area and beyond.

Calendar

Plan Your Shopping:

Check the store’s social media and website for updates on special deals and promotions.

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Share Your Experience:

Join the community by sharing your finds and experiences on social media using #ShopSmallFirst.

The Ultimate #ShopSmallFirst Map Banner

Uncover Unique Boutiques Near You and Nationwide! Explore and Shop Hundreds of Small Businesses’ Storefront Locations.

Happy shoppers in a boutique
Interior of a trendy boutique, Apricot Lane
Why shop small?
#ShopSmallFirst

Supporting small businesses helps sustain local economies, promotes community spirit, and offers a more personalized and unique shopping experience. By shopping small, you invest in and impact the future of your community.

Join the Group

Love Boutiques? Join our FREE Facebook Community for customers to post your latest ISO, discover new products, see exclusive deals, and shop small businesses year-round.

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Woman posing in front of a Pink Friday mirror
Happy boutique shoppers and one cute dog!
Happy boutique shoppers

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